About Newland

To keep up with the ever-changing customer, you need to move as fast and as fluently as they do. You need to be quick on your feet and memorable. You need to deliver exceptional quality in both products and service. You need to mould to each individual – on a large scale. And you need to do so within the right time frame and budget.

The result is a constantly changing operational environment, requiring you to be flexible. More often than not, technology lays the foundation for this.

This is where Newland can help.

Newland designs and manufactures automatic identification and data capture (AIDC) tech for businesses all around the world.

Their story

Newland EMEA (Newland Europe BV) was founded in 2009 in the Netherlands. The existing AIDC world portrayed 1D (barcode) and 2D (two-dimensional codes) scanners as a complex and exclusive technology. With the aim of making these devices accessible to businesses of all shapes and sizes, they set out to make scanning simple. 

Newland EMEA headquarters are located in Culemborg, the Netherlands. From there, they support local teams across the European, Middle Eastern and African market. Additionally, their extensive network of Newland distributors and resellers offer products and services locally in 60+ countries. As one of the fastest growing AIDC manufacturers in the world, they are constantly building and expanding our network.